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Program Structure & Concentrations

Real Estate Marketing & Leasing: This concentration offers a more specialized career choice of real estate sales & marketing. Therefore this concentration will give students a depth of knowledge concerning real estate marketing strategy formulation and execution. The marketing concentration focuses on the nature of real estate marketing and its environment, selecting target markets, marketing research, customer behavior, and forecasting sales, agency management, customer service etc. The course shall also include real estate professionalism and ethics, characteristics of successful salesperson, time management, psychology of marketing, listing procedures, advertising, negotiating and closing, financing, and the deceptive trade practices-Consumer Protection Act, business & commerce codes etc.

Real Estate Finance & Investment: The concentration offers a wide career choice in the fast growing field of real estate finance, investment and capital market. Therefore, it will give students a depth of knowledge concerning the role of property in the investment portfolio alongside bonds and equities (shares traded in stock markets). The programme also examines how property can be financed. Students taking this route may have some prior knowledge of real estate or finance and wish to develop a more specialized career in real estate investment and finance; alternatively, the programme offers a direct route into this increasingly important area of the investment markets.

Valuation and Analysis: If you want variety in your job, real estate appraisal may be a perfect option for you. A career in valuation and analysis provides fresh challenge with every assignment you accept. There are many paths to choose which can be tailored to fit your work and lifestyle— you may run your own business, work as a member of a firm composed real estate professionals from diverse areas, or serve on the staff of a financial institution, government agency or large corporation.

Advanced Project Work:
The Project Work is the final bridge between the classroom and the demands of the real world. It integrates and applies all of the prior course work taken, engaging you in the production of a professional quality project. This project is the principal assessment device used to evaluate your understanding of your chosen concentration. You work in a group to research and employ actual market data and industry resources in the creation of a product specific to each concentration.

 
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